Digital Menubox Offers Turnkey Digital Signage Solution for Restaurant Marketing

published: 10/19/2010

Digital Menubox’s outdoor digital signage "menuboxes" are designed to convert more local business with date and time sensitive menus and promotions (showing lunch at lunch, dinner at dinner), up-sell higher margin food items and promote awareness beyond the menu itself.

Digital Menubox offers a full-service marketing solution designed to help restaurants create a stronger street presence and leverage online marketing opportunities, including social media outreach and online directories, all through one easy-to-use digital platform.

Moreover, the company claims that it is the only company in the world offering an industry-specific outdoor digital signage solution combined with full-service digital marketing support customized for the restaurant industry.

The hardware consists of a high-definition, high-bright monitor housed in a weatherproof and vandal/theft-resistant enclosure with self-contained temperature and humidity control, plus a media player with advanced graphics/diagnostic capabilities.

Digital Menubox provides the hardware at no up-front cost and also offers clients free professional graphic design and marketing support from industry experts. Having these resources at their fingertips helps restaurateurs create and manage content that maximizes the effect of the menubox and simultaneously integrates with online marketing initiatives including Web sites, directories and social media.

“Our digital menuboxes are all about making a first impression and bringing your brand to life – both in person and online,” said Olivier Centner, an experienced restaurateur and founder of Digital Menubox, Toronto.

“We started out just offering the digital menuboxes and quickly recognized that restaurants also need industry-specific marketing support in order to compete in the new digital communications world. Now we offer free Web sites and easy-to-manage digital marketing campaigns that give our clients a key competitive edge.”

Launched three years ago with head-offices in Toronto and Chicago, Digital Menubox now has more than 600 restaurant clients in the U.S., Canada, Bermuda and most recently Europe and Mexico. High-profile restaurants and groups include Ruth’s Chris, Hard Rock, Cara Foods, Lettuce Entertain You, Levy Restaurants, IlFornaio and many more, the company said.